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Marketing articles, guides, and use cases. Sign up for the newsletter and get updated when I publish a new content piece.
![[Case Study] Starbucks Marketing — How to Introduce an Old Product to the New Market](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2019/05/Growth-Study-Starbucks-dgajsek-400x250.png)
[Case Study] Starbucks Marketing — How to Introduce an Old Product to the New Market
Seattle-based Coffee achieved something every entrepreneur dreams of — establishing a new culture and becoming the leading provider in their own industry. According to CSIMarket Starbucks market share is whopping 10.5% in Restaurant category. Starbucks boasts...
![[Competitor Analysis Playbook] Ghost Recon on your Arch Nemesis with Business Intelligence Tools](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2019/06/Competitor-Analysis-Cover-Image-400x250.png)
[Competitor Analysis Playbook] Ghost Recon on your Arch Nemesis with Business Intelligence Tools
My exact manual on how to conduct competitor analysis with latest business intelligence tools.
![[Growth Study] Slack – 30% CR and 3M DAU – How Slack Became the Biggest Success Story in Tech](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2019/02/Growth-Study-Trader-Joes-cover-trees-and-logo-400x250.png){kind=logo}
[Growth Study] Slack – 30% CR and 3M DAU – How Slack Became the Biggest Success Story in Tech
This is a syndicated article which I wrote for Single Grain. Get Slack's Complete Marketing Stack — Tools Slack's CMO used to reach Explosive Growth "As hard as it was to convince people to start using it, once they started they almost never stopped" - Stewart...
2018 Annual Review
“Life can only be understood backwards; but it must be lived forwards.” ― Søren Kierkegaard This was the year I’ve finally put my thoughts (weekly newsletter) and studies online. I’ve realized there’s no value hoarding the knowledge you’re getting from books,...
Trader Joe’s Growth Study — Building a Grocery Store with Cult-Like Fans
Can you imagine a grocery store today that doesn’t even use social media, yet they have one of the most engaging and loyal fan base than anyone else. No facebook, no twitter, even the website looks like it was made in the late 1990s. There’s no data collections,...
![[Growth Study] Landyachtz Longboards – How to Become a Top Longboard Brand](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2018/09/LANDYACHTZ-GROWTH-STUDY-400x250.png)
[Growth Study] Landyachtz Longboards – How to Become a Top Longboard Brand
Read the exact blueprint how Landyachtz Longboards went from warehouse DIY project to one of the most recognizable market leaders in their category.
![[Growth Study] Lululemon Athletica – How to Beat Nike by Creating a New Category](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2018/07/Lululemon-post-cover-400x250.png)
[Growth Study] Lululemon Athletica – How to Beat Nike by Creating a New Category
Lululemon Athletica became one of the leading athleisure tech apparel company by focusing on branding, product perfection and establishing a new category in business. In this growth study we analyze the pillars of success and how you can use them to grow your own company.
![[Growth Study] Jordan B Peterson — Rules on How to Become an Influencer](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://dgajsek.com/wp-content/uploads/2018/05/jordanbpetersonfb-400x250.jpg)
[Growth Study] Jordan B Peterson — Rules on How to Become an Influencer
How one Canadian professor broke the Internet by getting 1 million subscribers in 18 months and sold 1.1 million books in 5 months. A growth study of Dr. Jordan Petersons journey to cultural stardom.
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